USAID/SBCA is excited to invite you to the inaugural session of the webinar series, Leveraging the SBC Ecosystem: Integrating Social and Behavior Change Across Sectors. This webinar will highlight the evolution from traditional Information, Education, and Communication (IEC) methods to holistic, cross-sectoral Social and Behavior Change (SBC) approaches. This shift, from merely influencing individual behaviors to transforming systemic and social structures, leveraging the entire SBC ecosystem. Attendees will gain insights into how SBCA used human-centred design (HCD) as part of its cross-sectoral stakeholder engagement in the development of three widely successful initiatives, the Provider Behaviour Change Toolkit and the BOLD and Let’s Change Our Stories campaigns which unify health, education, gender, and law enforcement for broader societal impact.