USAID Social and Behavior Change Activity
The USAID Social Behavior Change Activity (SBCA) is an innovative integrated social and behavior change project in Uganda funded by USAID.
SBCA has a strong emphasis on capacity strengthening to enable Uganda’s social and behavior change practitioners to create and implement their own programs based on their needs. It is designed to be a collaborative, co-owned process to further strengthen the way SBC work is done across Uganda. CCP’s mandate is to work hand-in-hand with partners, civil society organizations and governments at multiple levels throughout the country, to facilitate their ability to use evidence and tailor it to the needs of different groups in areas from health to hygiene to education.
With more than three-quarters of the population under the age of 30, Uganda – with its population of nearly 43 million – is one of the youngest countries in the world. Their ability to thrive is the key to Uganda’s success.
The USAID Social and Behavior Change Activity project will have a strong monitoring, evaluation and learning component, with multiple activities to help stakeholders better understand how people in Uganda behave the way they do. CCP will work with government and implementing partners to collect and use this information, learning together as the project evolves.
One element of the project is a proposed “Experience Lab.” The idea is to create a space where stakeholders can take the tools created through the project and test out varied social and behavior change approaches, paired with technical support. There will also be small grants available to support the design of social and behavior change programs at all levels.
Area(s) of Focus
Other Areas of Focus
Audience Segmentation, Behavioral Economics, Community Engagement, COVID-19, Digital Strategy and Solutions, Family Planning and Reproductive Health, Gender, HIV/AIDS, Human-centered Design, Malaria, Maternal, Neonatal and Child Health, Nutrition