Essanyu (Happiness) Family Health Campaign

Year of Publication: 2023

The Essanyu (Happiness) Family Health Campaign, was designed by the USAID Social and Behavior Change Activity. This campaign addresses major milestones along the family health journey to happiness across the OBULAMU? life stages, which includes pre-pregnancy/young lovers, pregnant couple, post-pregnancy/caretakers of children under five, and young people. The campaign addresses determinants to the uptake of desired practices and behaviors across the various family health sub thematic areas (malaria, FP/RH, MCHN, nutrition, WASH). The campaign takes a 360-degree approach and is comprised of tools and materials for mass, digital, alternative media, and interpersonal communication including provider tools and an SBC community engagement protocol. The campaign was approved by the Uganda MOH and disseminated by various partners in Uganda in 2022 and is currently being implemented in Uganda. Access all campaign resources: https://drive.google.com/drive/u/0/folders/1Am2wo8EKyX-nEpzYG2pyPKzIYV7d7Nm-