USAID SBCA Experiential Learning Series

The USAID Social and Behavior Change Activity (SBCA) is dedicated to improving health outcomes by addressing social determinants and transforming behaviors across diverse communities. Through human-centered design and community-driven approaches, SBCA tackles critical behavioral issues regarding HIV, Gender-Based Violence (GBV), Maternal and Child Health (MCH), Family Planning (FP), Malaria, WASH, and Global Health Security, empowering communities to be resilient and lead sustainable change.

Join USAID/SBCA for a three-part webinar series, Building Connections, Driving Impact: Triggering Lasting Behavioral Shifts. This series is designed to celebrate the transformative power of social and behavior change (SBC), focusing on the following key themes:

Who Should Attend

USG
Implementing Partners

Health Programmers

SBC
Practitioners

Community Mobilizers

Communication Experts

Government Health Officials

Members from Civil Society Organizations

Accademia: Lecturers and Students

Webinar schedule

The series will feature 3 webinars each focusing on building connections and driving impact to trigger lasting behavioral shifts.

DATE: To be Communicated

This webinar will highlight the evolution from traditional Information, Education, and Communication (IEC) methods to holistic, cross sectoral Social and Behavior Change (SBC) approaches. This shift, from merely influencing individual behaviors to transforming systemic and social structures, leveraging the entire SBC ecosystem. Attendees will gain insights into how SBCA used human-centered design (HCD) as part of its cross-sectoral stakeholder engagement in the development of three widely successful initiatives, the Provider Behaviour Change Toolkit and BOLD and Let’s Change Our Stories campaigns which unify health, education, gender, and law enforcement for broader societal impact.

Embracing Unconventional Creativity and Innovation:
Transforming Social and Behavior Change

DATE: To be Communicated

During this webinar, we spotlight SBCA’s groundbreaking methods that empowered communities to create culturally resonant, sustainable health interventions. This session will explore how SBCA’s adaptive strategies during the COVID 19 and Ebola crises achieved impressive outcomes, such as increased vaccination rates and outbreak containment, even amid restrictions. Additionally, we’ll delve into the innovative Real Kool HIV campaign, which redefined youth engagement through relatable messaging, achieving wide-reaching impact and community buy-in. By combining HCD with creative multisectoral collaboration, these campaigns exemplify the power of SBC in addressing urgent health challenges and reshaping norms.

Focusing on the “S” in SBC:
Shifting Social Norms for Lasting Change

DATE:To be Communicated

In this third and final webinar of the series, we explore how SBC is transforming health outcomes by addressing social determinants and challenging the underlying norms that shape community behaviors. Through a community centered approach, SBC works to address systemic barriers such as gender inequality and limited access to healthcare. By engaging influential community gatekeepers and fostering multisectoral collaboration, SBC empowers Ugandan communities to lead lasting change in areas, such as maternal and child health, family planning, and malaria prevention. This session also highlights the vital role of social norms in sustaining impactful, community-driven health improvements across Uganda.